The Aim or Goal of Da‘wah
is to spread the teachings of
Islam in their pristine purity

Bismillah-ir-Rahman-ir-Rahim | (In the Name of Allah, the Most Gracious, the Most Merciful)

The word Da’wah means invitation

In Loving and fond memory of Paternal Grandparents, Maternal Grandfather & Shoaib Abdul Kader.
O' Allah, you are Al Ghaffaar. Forgive my parents, reward them in the greatest measure in this Dunya & Akhira. Elevate their ranks and grant them Jannah al Firdaus. Make me coolness of their eyes in their old age. Grant my brothers success in this dunya & akhirah. Elevate the ranks of my spouse's parents & her relatives. Ya Rabb, Forgive the sins of those who have passed away in my family & the Ummah; young & old. Grant them a peaceful time in the barzakh till they meet you. Reward them with your greatest reward in Jannatul Firdaus A'laa.

In the islamic context it means inviting someone to the way of Islam. I started my talk by quoting an ayah from the glorious Qur’an from Surah Al’e Imran, Surah no. 3, Ayah no. 110 which says “Kuntum qaira ummatin uqrijat linnas”. Allah is saying that ‘O you muslims you are the best of people evolved for mankind.’ Allah is giving us muslims an honour by calling us the best of the people. Whenever there is an honour given, it is always followed up with a responsibility. So when Allah is giving us muslims such an honour don’t you think it is followed up with a responsibility. The responsibility is mentioned in the same ayah. It says “tamaruna bil maarufi wa tan hauna anil munkar wa tu minuna billah” that we enjoin what is good & we forbid what is wrong and we believe in Allah’.

Allah calls us as the best of the people because we enjoin what is good and forbid what is wrong. If we don't enjoin what is good and if we don’t forbid what is wrong then we are not fit to be called as the best of the people. Allah is giving us an honour because it is a compulsory duty of every muslim to enjoin the good and forbid the wrong.

Allah says in the Glorious Qur’an in Surah Muhammad (ﷺ), Surah no. 47, Ayah no. 38 that ‘if you turn away, He will replace you with another people; then they will not be the likes of you.’ Allah is telling that if you don’t do this job, if you turn away from the path of Allah then He will substitute in your place another people and they will not be like you.

Our beloved prophet Muhammad (ﷺ) said, ‘Ballighu anni Walau Aayah’ which means ‘Convey my message even if it is a single Aayah’. Even if you know one thing about Islam you have to propagate it, you have to preach it and Iam sure that every muslim at least knows few points about Islam. They at least know ‘La Ilaha illallah’ that ‘There is no deity worthy of worship except Allah’. They at least know Allah is one. You have to convey to your not yet muslim friend at least this message. He may ask you for a proof, how can you prove the existence of Allah?. If you don’t know the answer do your homework, find out how to prove the existence of Allah. You tell your not yet muslim friend that our beloved Prophet Muhammad (ﷺ) is the last and final messenger of God. Tell them that the glorious Qur’an is a guidance from Allah. If you know you can give the answer and if you don’t know then do your homework.

Allah gives us a promise in the glorious Qur’an in Surah Tawbah, Surah no. 9, Ayah no. 33 that ‘He sent His messenger with Deen-ul-Haq with the religion of truth to prevail it over all the other ways of life.” Allah does not require us to spread his message. With us or without us Islam is going to prevail, but Allah is giving us an opportunity to make hay while the sun shines. To do the prophets job and earn a profitable reward..

Invite all (mankind) to the way of your lord with wisdom and beautiful preaching and reason with them in the ways that are most gracious.

Qur’an - Surah Nahl {Surah no. 16, Aayah no. 125}

Our primary objective in da‘wah
is not to convert the individual whom we are inviting...we need to convey the message clearly.

Conversion is in the hands of Almighty Allah

Beneficial Knowledge


First off, make sure you have both ikhlaas and i’tibaa – sincerity in intention and correction of action. Is your intention truly to bring this person closer to the truth? Or is it to prove him wrong? Or to show off your oratory skills? Make sure your intention is solely for the pleasure of Allah. To bring this person closer to the truth and to guide him to the deen of Allah, al-Islam. And make sure you are performing this dawah in the correct manner, at the proper place and time.

– Know what you’re talking about. Make sure you have a sound, deep knowledge of what you say. Remember that Rasulullah, may the peace and blessings of Allah be upon him, promised a seat in the Hell fire for whoever says a lie about him. Make sure what you say is absolutely correct. Be honest if you don’t know. If you do not have a solid knowledge of what you are saying, your contribution may be negative instead of positive.

– Have complete faith in what you’re saying with no doubt. It is said that what comes from the mouth goes to the ear, but what comes from the heart goes to the heart. The Arabic saying goes, if you do not have it, you cannot give it. If you don’t truly believe something, you can’t get someone else to. Your sincerity and certainty in your faith plays a large part in your successfulness at dawah.

– Practice what you preach. The best dawah is by way of example. Don’t discuss the importance of truth and honesty in Islam when you lie and cheat constantly. Make sure your actions express the beautiful beliefs and commands of Islam. Hypocrisy turns people away.

– Don’t compromise Islam or it’s beliefs. Don’t feel the need to hedge around the truth because it will turn people away. Don’t be apologetic about certain aspects of Islam. Explain it in a way people can understand, but don’t change it or act like it’s incorrect or archaic.

– Do not become angry. Don’t let people effect you or cause you to change your conduct. Have adab always. If someone refuses to hear you out, walk away. Don’t sink to their level. Allah swt says what means in the Quran, “Hold to forgiveness; command what is right; but turn away from the ignorant”. He swt also says what means, “And when they hear vain talk, they turn away therefrom and say: ‘To us our deeds, and to you yours; peace be to you: we seek not the ignorant.’ It is true thou wilt not be able to guide every one whom thou lovest; but Allah guides those whom He will and He knows best those who receive guidance.” Don’t waste your time or energy with those who refuse to listen.

– Use proper functions. Go to interfaith programs and open discussions. – Stay away from missionaries. This cannot be emphasized enough. Their goal is to take your faith apart and cause you to doubt. Leave the missionaries to those who are trained to deal with them. Missionaries have been trained to seem friendly and willing to learn on the outside, when their sole goal and objective is to cause you to reject Islam. Do not talk to missionaries. Do not open a discussion of Islam with them. Do not visit their sites. Do not waste your time with them. Your time can be used in a much more beneficial way than trying to argue with someone who has been trained to cause you to doubt.

– Don’t insult the other person’s faith. No matter how tempting it would be to talk about the errors and inconsistencies in other people’s beliefs, don’t do it. It offends people, and will possibly give them a bad impression of Islam. Talk about how Islam is different, and in that perhaps exposing the other belief’s errors, but do not openly insult another person’s faith. Be respectful. A dawah horror story: a Muslim was speaking at a local high school, and began his speech with: “You’re all going to Hell.” With that, he lost his whole audience before he even started his speech.

– Discuss what makes Islam beautiful to you. Dawah doesn’t have to mean repeating the five pillars. Sometimes we are so busy discussing the pillars of Islam we forget the actual building itself. Islam plays a part in every aspect of our lives. Talk about how it plays a role in how you sleep, how you dress, how you speak, how you marry, how you deal with animals, parents, elders, children, the opposite sex. Talk about Islam’s respect for women, the concepts of purity or modesty, it’s call to reflect and think about the world around us. I know that one brother became Muslim in part because of Islam’s respect and honor for nature. Islam is a deen, a whole way of life. Go into more detail then the 9th grade social studies text book.

And lastly, have sabr. Your job is not to convert people – it is not an obligation in Islam to make a certain amount of people Muslim. But it is your obligation to call people to Islam, to distinguish between right and wrong. Who is guided and who is not, however, is solely up to Allah swt.

And Allah(SWT) knows best.

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