Bird
Think about the Birds
August 13, 2015
Beneficial Knowledge
Changing the Script
August 20, 2015

Brand building

Amazing Nature 07- Dawahflix
The key to brand building is to ask, ‘What do we want our customers to feel when they think of us?’ Then talk to them and ask what they do feel and bridge the gap. This VOC (Voice of Customer) is the most valuable tool for brand building that you can imagine. It is a thermometer to gauge the warmth the customer feels towards your organization – the warmth of love and good feeling or the warmth of irritation and anger. Organizations that listen to customers regularly (by this I mean actually speak face-to-face not run anonymous surveys) have their finger on their pulse and are able to leverage that knowledge. They build relationships that result in customer loyalty and give them an insight into what their customers want. Apple’s iPod and iPad were the result of listening to customers and the resultant sale success is an indication of how well they know their market. Singapore Airlines advertising is supported by in-flight service that even other airlines talk about. BMW’s advertising is supported by unmatched engineering to produce a benchmark, not merely a car. Brand building therefore in my view is to listen to the customer, build a close relationship with him/her and deliver a quality of service that leaves them spellbound. Advertising and PR then is merely to inform them about new products and services.

The key to brand building is to ask, ‘What do we want our customers to feel when they think of us?’ Then talk to them and ask what they do feel and bridge the gap. This VOC (Voice of Customer) is the most valuable tool for brand building that you can imagine. It is a thermometer to gauge the warmth the customer feels towards your organization – the warmth of love and good feeling or the warmth of irritation and anger. Organizations that listen to customers regularly (by this I mean actually speak face-to-face not run anonymous surveys) have their finger on their pulse and are able to leverage that knowledge. They build relationships that result in customer loyalty and give them an insight into what their customers want. Apple’s iPod and iPad were the result of listening to customers and the resultant sale success is an indication of how well they know their market. Singapore Airlines advertising is supported by in-flight service that even other airlines talk about. BMW’s advertising is supported by unmatched engineering to produce a benchmark, not merely a car. Brand building therefore in my view is to listen to the customer, build a close relationship with him/her and deliver a quality of service that leaves them spellbound. Advertising and PR then is merely to inform them about new products and services.

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6 Comments

  1. Zaid says:

    SubhanAllah
    Alhamdulillah
    Allahu Akbar!

  2. Zaid says:

    SubhanAllah
    Alhamdulillah
    Allahu Akbar!

    • Naik says:

      The Seerah is the living Tafseer of the Qur’an. It is the methodology of implementing what Allah(SWT) ordered. If we don’t want to look there for guidance of how to follow Allah(SWT)’s orders, where else do we want to look?

  3. Zaid says:

    SubhanAllah
    Alhamdulillah
    Allahu Akbar!

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